Airbnb SEO is so important these days. Did you know you have your Airbnb show up in google map searches and Google searches? Well, you can! You simply add your Airbnb as a business and get free online exposure!
Google Maps is a powerful tool for your property! By having your Airbnb on the map & Google Search, you can drive traffic and increase bookings, for free! In fact, your Airbnb will be searchable on any search engine! A verified and optimized “Google My Business” stands a greater chance of being in the top search results of local businesses and it can also contribute to your overall website rank and Airbnb SEO.
What is Airbnb SEO?
SEO means Search Engine Optimization and is the process used to optimize a website’s technical configuration, content relevance, and link popularity so its pages can become easily findable, more relevant, and popular towards user search queries, and as a consequence, search engines rank them better.
So How Does it Work?
Google displays business listings in Google Search and Google Maps to offer users the most comprehensive and up-to-date information on places. So, if they are searching your area, your Airbnb will be there conveniently for them to book! It is a free, easy-to-use online service designed to enhance your visibility online and can really promote your Airbnb.
Google My Business
Known as “Google My Business” this free service lets you advertise your property on Google Search and Maps. You can even communicate with your potential guests, edit your profile, and see how people interact with your business and Airbnb SEO.
A Virtual Business Card for your Airbnb
Your Airbnb SEO will skyrocket with Google My Business as it allows you to quickly give your potential guests all the information regarding your property. By claiming your business profile on Google, you can have your property address & Airbnb listing shown to customers who search for you online. You will be right there on the map if they are searching the area.
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Valuable Insights at your Fingertips
Google My Business lets hosts rank higher in organic search results. This ultimately drives increased organic traffic to your Airbnb listing and helps to increase your bookings! You’ll even get engagement data through the GMB Insights panel:
– Number of people who viewed your listing
– How and where your listings are found
– What do your customers do when they view your listing
– Other interactions your GMB listing might have with customers
If you’re an Airbnb host this is a must-have for your property! You can even update your profile with photographs, special offers, and promotions! It’s the easiest way for free Airbnb SEO.
Here’s how to Get Started:
Step 1 – Sign Up!
Step 2 – Create a Google Account for your business
If this is your first time on the platform. It is extremely important for you to use an email address that is clearly related to the business you are creating a profile for.
Fill out the information about your business that Google requests as accurately as you can.
– Name of your Airbnb
– Airbnb address
– Business category/industry = Vacation Rental
– Your Airbnb URL
Step 3 – Verify Your Property
Once you have set up your listing, Google will need to verify it. A postcard will be mailed to you with a verification code. Google is then able to verify that the address you have provided exists and that you receive mail there. Once you receive that code and enter it into the system, the profile will be verified and published. Postal verification may take up to 10-14 days.
Step 4 – Manage Your Listing
You are now validated and all set to go! Upon verification, your business will appear on the Google local results! Go ahead and update and complete your business listing.
Add a Description of your Property
Use this area to represent a complete listing description with the most essential information for your guests that represents those valuable keywords you want to be found for!
Add Photographs or Video
You can add up to 50 photographs! You can even add a video virtual tour of your property ( keep it short and sweet) Utilizing all of these powerful tools will increase traffic to your Airbnb listing, increase your Airbnb SEO, and generate real interest in your property!
Step 5- Once You’re on the Map…
There are a few tips you can do to enhance rankings in Google Search. Firstly, we all know reviews are everything, so encourage guests to also leave reviews on your “Google My Business Page” you can even set up a “one-click” review link to make it easier for them. I usually do this after they have already left a 5-star review on Airbnb, and I send the link right through Airbnb messages.
Step 6- Establish your business information on your website
A GMB profile can really help with your wider SEO strategy. If you have a website for your vacation rental, it should include a link to your Google My Business listing. This will help increase visibility, boost direct bookings, and gain credibility.
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