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How to Identify Your Airbnb Target Guests for Maximum Bookings

As an Airbnb host, understanding who your Airbnb target guests are can significantly boost your bookings and enhance guest satisfaction. Let me show you how to figure out who they are! 

Most travelers start their getaway planning by browsing travel inspiration on social media. They’re not just looking for a place to stay; they’re dreaming about the experiences they can enjoy. That’s why you need to go beyond just offering accommodation and focus on creating a memorable experience. Your property doesn’t need to be unique, but the experience you provide should be.

Focus on Only One Type of Guest

It’s not enough to simply target broad categories like couples or families. Of course, many types of guests can stay at your Airbnb and love it, but who would it suit best? Narrow it down and understand the specific interests and needs of your Airbnb target guests. For example, if you’re targeting couples, think about what kind of couples they are. Are they food and wine lovers visiting a nearby winery? Adventure seekers coming to surf or hike? Culture enthusiasts drawn by local museums and historical sites? The more specific you are, the better you can tailor the experience to meet their expectations.

Really Understand Who They Are

Understanding your ideal guest allows you to create meaningful experiences that stand out. Take the time to research and identify their preferences. This deep understanding of your guests’ needs will create memorable experiences, setting you apart from other hosts.

Steps to Identify Your Airbnb Target Guests:

1. Research Demographics and Psychographics: What kind of guests are coming to stay in the area, and what type of Airbnb are they most attracted to?
– Demographics: Age, gender, income, education.
– Psychographics: Interests, values, lifestyles, behaviors.

2. Analyze Your Current Guests: What kind of guests have loved staying at your Airbnb and have given the best ratings?
– Look at past booking data to identify trends.
– Read reviews and feedback to understand what guests appreciate about your property.

3. Use Social Media Insights: What kind of guests seem most attracted to your property?
– Observe who engages with your posts.
– Use social media analytics tools to gather data on your followers.

4. Create Guest Personas: Time to imagine! If your ideal guest came to stay who would they be and what would they be doing in the area?
– Develop detailed profiles of your ideal guests.
– Include demographic and psychographic information, travel motivations, and booking behavior.

Example Guest Personas:

The Foodie Couple
– Demographics: Ages 25-40, dual-income, no kids.
– Psychographics: Passionate about food and wine, love exploring local cuisines.
– Travel Motivations: Visiting nearby wineries and gourmet restaurants.
– Booking Behavior: Seeks properties near culinary attractions, prefers modern amenities.

Airbnb target guests
The Adventure Seekers
– Demographics: Ages 30-45, mixed-gender groups or couples.
-Psychographics: Love outdoor activities like hiking, surfing, and mountain biking.
– Travel Motivations: Thrill of new experiences and physical challenges.
– Booking Behavior: Looks for properties with easy access to outdoor adventures, values practicality and functionality over luxury.

Airbnb target guests

The Culture Enthusiasts
-Demographics: Ages 40-65, well-educated, often traveling solo or in pairs.
– Psychographics: Interested in history, art, and local culture.
– Travel Motivations: Exploring museums, vineyards, and historical sites, and attending cultural events.
– Booking Behavior: Prefers properties with a historical or cultural significance, and seeks out unique and enriching experiences.

Airbnb target guests

5. Tailor Your Marketing Efforts:
– Use the insights gained to craft targeted marketing messages.
– Highlight aspects of your property and experiences that resonate with your Airbnb target guests.


By truly understanding your Airbnb target guests, you can tailor your marketing efforts to attract and inspire the people you want to host. The more specific you are, the more you’ll stand out. Your Airbnb doesn’t just become a place to stay—it becomes a destination filled with memorable experiences that your guests will cherish.

Are you ready to list your first Airbnb?

Once you are ready to list and host within 3 months, I am an Airbnb Ambassador and I can help you for free set up your listing! I’ll be there as your 24/7 mentor and answer any questions you have, right within the Airbnb chat! And, once your listing is ready, I’m happy to provide personalized feedback to help you be successful. Don’t hesitate to reach out—ask me anything! You can click here to sign up for Airbnb with me! 

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